Sharing Africa's best kept beauty secrets with the world.
OWN YOUR SKIN. TELL YOUR STORY.
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Our best Sellers
Treat your skin to our collection of luxury skincare products formulated and sourced in Africa - home of the world's richest botany.
URBAN PROVERB
Urban Proverb is a line of premium cosmetic products originating from the rich soils of Africa that will wrap you in an all-natural luxury without breaking the bank. Our products repair and pamper, leaving the skin moisturised and hydrated. By uniquely integrating our inherited wisdom with scientific research, we are here to bring a beauty brand you can finally relate to!
VISION
Our vision goes beyond this generation. Urban Proverb is an investment into the future generations of young women who are confident in their skin and embrace their heritage.
OUR KEY MESSAGE
You are enough. Take ownership of your skin, nurture it and it will surely love you back.
URBAN PROVERB
OUR PRODUCTS
Our ingredients are sourced from our community of hardworking African farmers & suppliers to promote economic development within the continent.
OUR IMPACT
Our packaging is 100% recyclable and we are working on innovative ways to minimise plastic usage in our operations. We are also the first beauty brand to put Africa at the forefront of it's operations paying due respect to the motherland of our innovations.
OUR STORY
Our formulations reflect decades of wisdom passed through generations of African women to suit needs of women around the world.
